MAR 12, 2022 / https://www.investopedia.com/articles/investing/100615/how-tv-advertising-industry-works.asp
It’s not that television advertising is nearing extinction, but the TV ad business model is in a time of transition. Yes, groups will still gather around to watch ads during the Super Bowl, but things have definitely changed since the advertising heyday portrayed in the show Mad Men, when one TV commercial could change the world—or at least turn around a company’s sales numbers.
TV advertising is still one of the most effective ways to create awareness about a product or brand, but ad spending is moving to the digital realm and media companies are working to find solutions. Here’s a rundown of how TV advertising works, and how it’s changing.
