SEP 22, 2021 / https://vulcanpost.com/657357/astons-western-food-chain-singapore-founder/
- Founder Aston Soon, 47, opened a coffee shop stall selling Western food along East Coast Road in 2005
- Called Astons Specialties, he invested $35,000 in it and broke even in just 6 months
- In 2009, Astons raked in an annual turnover of $12 million in just four years
- Astons has also diversified beyond serving just affordable steaks — it is now a global group with 11 F&B brands under its name
On days when we want to eat high SES food but have a low SES budget to adhere to, Astons is typically a go-to dining option among Singaporeans.
At Astons, you can tuck into a Prime Sirloin or Prime Ribeye steak for under $20, which is a fraction of the price compared to other steakhouses in Singapore.
Although Astons has established itself as a household name in the local F&B industry today with over 35 outlets worldwide, it has very humble beginnings.