{"id":726,"date":"2023-11-14T22:59:40","date_gmt":"2023-11-14T14:59:40","guid":{"rendered":"http:\/\/hearthstone.group\/?p=726"},"modified":"2023-11-14T22:59:52","modified_gmt":"2023-11-14T14:59:52","slug":"from-a-one-man-hawker-stall-this-sporean-built-an-fb-empire-by-serving-affordable-western-food","status":"publish","type":"post","link":"http:\/\/hearthstone.group\/?p=726","title":{"rendered":"From A One-Man Hawker Stall, This S\u2019porean Built An F&amp;B Empire By Serving Affordable Western Food"},"content":{"rendered":"\n<p>SEP 22, 2021 \/\u00a0<a href=\"https:\/\/vulcanpost.com\/657357\/astons-western-food-chain-singapore-founder\/\">https:\/\/vulcanpost.com\/657357\/astons-western-food-chain-singapore-founder\/<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2019\/02\/astons-f4.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Founder Aston Soon, 47, opened a coffee shop stall selling Western food along East Coast Road in 2005&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Called Astons Specialties, he invested $35,000 in it and broke even in just 6 months<\/li>\n\n\n\n<li>In 2009, Astons raked in an annual turnover of $12 million in just four years<\/li>\n\n\n\n<li>Astons has also diversified beyond serving just affordable steaks \u2014 it is now a global group with 11 F&amp;B brands under its name<\/li>\n<\/ul>\n\n\n\n<p>On days when we want to eat high SES food but have a low SES budget to adhere to, Astons is typically a go-to dining option among Singaporeans.<\/p>\n\n\n\n<p>At Astons, you can tuck into a Prime Sirloin or Prime Ribeye steak for under $20, which is a fraction of the price compared to other steakhouses in Singapore.<\/p>\n\n\n\n<p>Although Astons has established itself as a household name in the local F&amp;B industry today with over 35 outlets worldwide, it has very humble beginnings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEP 22, 2021 \/\u00a0https:\/\/vulcanpost.com\/657357\/astons-western-food-chain-singapore-founder\/ On days when we want to eat high SES food but have a low SES budget to adhere to, Astons is typically a go-to dining option &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,3],"tags":[],"class_list":["post-726","post","type-post","status-publish","format-standard","hentry","category-astons-specialities","category-news"],"_links":{"self":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/726"}],"collection":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=726"}],"version-history":[{"count":1,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/726\/revisions"}],"predecessor-version":[{"id":727,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/726\/revisions\/727"}],"wp:attachment":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}