{"id":679,"date":"2023-11-14T14:25:40","date_gmt":"2023-11-14T06:25:40","guid":{"rendered":"http:\/\/hearthstone.group\/?p=679"},"modified":"2023-11-14T14:28:43","modified_gmt":"2023-11-14T06:28:43","slug":"how-the-tv-advertising-industry-works","status":"publish","type":"post","link":"http:\/\/hearthstone.group\/?p=679","title":{"rendered":"How the TV Advertising Industry Works"},"content":{"rendered":"\n<p>MAR 12, 2022 \/ <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/100615\/how-tv-advertising-industry-works.asp\">https:\/\/www.investopedia.com\/articles\/investing\/100615\/how-tv-advertising-industry-works.asp<\/a><\/p>\n\n\n\n<p>It\u2019s not that&nbsp;television advertising is nearing extinction, but the TV ad&nbsp;<a href=\"https:\/\/www.investopedia.com\/terms\/b\/businessmodel.asp\">business model<\/a>&nbsp;is in a time of transition. Yes, groups will still gather around to watch ads during the Super Bowl, but things have definitely changed since the advertising heyday portrayed in the show&nbsp;Mad Men, when one TV commercial could change the world\u2014or at least turn around a company\u2019s sales numbers.<\/p>\n\n\n\n<p>TV advertising is still one of the most effective ways to create awareness about a product or brand, but ad spending is moving to the digital realm and media companies are working to find solutions. Here\u2019s a rundown of how TV advertising works, and how it\u2019s changing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"216\" src=\"http:\/\/hearthstone.group\/wp-content\/uploads\/2023\/11\/TV-Advertising-.png\" alt=\"\" class=\"wp-image-680\" style=\"width:715px;height:auto\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>MAR 12, 2022 \/ https:\/\/www.investopedia.com\/articles\/investing\/100615\/how-tv-advertising-industry-works.asp It\u2019s not that&nbsp;television advertising is nearing extinction, but the TV ad&nbsp;business model&nbsp;is in a time of transition. Yes, groups will still gather around to watch &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","hentry","category-news","category-synergy88"],"_links":{"self":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/679"}],"collection":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=679"}],"version-history":[{"count":1,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/679\/revisions"}],"predecessor-version":[{"id":681,"href":"http:\/\/hearthstone.group\/index.php?rest_route=\/wp\/v2\/posts\/679\/revisions\/681"}],"wp:attachment":[{"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/hearthstone.group\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}